Transfers ToCSUDescriptionIntroduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.Usually HeldFri 10:10am–11:45am, Fri 12:25pm–2:00pm, Fri 8:30am–10:00am, Fri 10:10am–11:40am 