ENT 203 - Marketing Plan Development
- Recent Professors
- Jennifer Brown
- Recent Semesters
- Spring 2026, Spring 2025, Spring 2024, Spring 2023, Spring 2022
- Class Size
- 35 students
- Credits
- 3
- Spring 2026 Sections
- View Spring 2026 sections of ENT 203
- Transfers To
- CSU
- Description
- Examines key marketing variables, including market analysis, branding, strategic positioning, market segmentation, and the development of a marketing plan. Students develop marketing strategies to improve sales performance and close rates, increase customer loyalty and retention, and craft a unique competitive advantage.