TransfermaticBUS at San Jose City College

    BUS 122 - Digital Marketing Analytics

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Prerequisite
    BUS 115 and BUS 117 and BUS 118 ; all with a C or better.
    Transfers To
    CSU
    Description
    Students will be provided with the skills needed to analyze results of marketing efforts. The course will apply analytical tools to translate business intelligence into structured content that assist businesses improve internet marketing results. This course shows students how to use various web analytical software tools to compare search engine formats, social media use, geo-location analysis, and mobile digital analytics. Students will learn about factors that drive conversion and how to optimize their efforts using data.