BUS 112 - Advertising, Promotion, and Sales

    Recent Professors
    Joshua K. Kas-Osoka
    Recent Semesters
    Spring 2026
    Class Size
    45 students
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of BUS 112
    Transfers To
    CSU
    Description
    Students will be introduced to the dynamic field of advertising and promotion. Students will study advertising and promotion with a focus on the integrated marketing communications approach. Topics include the marketing communication process and challenges, advertising decision making and management, and product and service promotions. Students will also study ethical, environmental and regulatory issues and examine the role of various kinds of advertising media in product and service promotion.
    Usually Held
    Mon 6:00pm–9:05pm