MGT 243 - PRIN OF MARKETING
- Recent Professors
- C. Grether, T. Hakes
- Recent Semesters
- Spring 2027, Winter 2027, Fall 2026, Spring 2026
- Class Size
- 25 students
- Difficulty
- 6.9Demandingout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MGT 243
- Transfers To
- Not transferable
- Description
- Explores the marketing process and examines the range of marketing decisions an organization must make to sell its products and services. Focuses on the purchasing process, consumer and business-to-business marketing, internal and external environmental factors, and strategic marketing. Emphasizes the marketing concept including strategies involving product, price, promotion and distribution.
- Usually Held
- Tue 11:00am–1:55pm