MGT 143 - PRIN OF ADVERTISING
- Recent Professors
- J. Lijewski, S. Hughes
- Recent Semesters
- Spring 2027, Winter 2027, Fall 2026, Spring 2026
- Class Size
- 25–30 students
- Difficulty
- 6.1Demandingout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MGT 143
- Transfers To
- Not transferable
- Description
- Provides a broad view of advertising from the marketing and consumer point of view. Includes topics on historical background, economic and social aspects,roles of advertising, advertising stages, target marketing, traditional and digital media, using selected behavioral science information in advertising, andobtaining proper advertising appeal.
- Usually Held
- Thu 11:00am–1:55pm