Transfers ToCSUDescriptionThis course is designed to acquaint the student with different activities in fashion promotion and the marketing tools related directly to creating specific promotional strategies used in fashion environments. Students learn to develop an integrated marketing plan through a combination of advertising, direct mail, sales promotion, publicity, public relations, personal selling, special events, and visual merchandising. (HBCU, CSU) Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window) All catalogs © 2026 San Joaquin Delta College. Powered by Modern Campus Catalog™ .