TransfermaticBUS at San Joaquin Delta College

    BUS 23 - Advertising

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    This course is an introduction to advertising principles and techniques. The course includes the theory and role of advertising in our global economic system. The course includes principles of layout and copy, advertising production, and media selection. The course also focuses on integrated marketing communications and advertising using online and social media. (HBCU, CSU) Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window) All catalogs © 2026 San Joaquin Delta College. Powered by Modern Campus Catalog™ .