TransfermaticBUS at San Joaquin Delta College

    BUS 21 - Marketing

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    This course is an introduction to the field of marketing. The course provides a background for more specialized study in fields of advertising, selling, and retailing. Topics include: the marketing concept; market segmentation; consumer and organizational buying behavior; channels of distribution; personal selling; pricing; and the use of new technologies. (CSU) Back to Top | Print-Friendly Page (opens a new window) Facebook this Page (opens a new window) Tweet this Page (opens a new window) Add to Favorites (opens a new window) All catalogs © 2026 San Joaquin Delta College. Powered by Modern Campus Catalog™ .