MARK 100 - Principles of Marketing

    Recent Professors
    Suganya Sankaranarayanan, Chrystal Lynn Burns, Desiree Lynn Klaar, Corinne Jenni, Justin Fabian Young, Raul Miguel Randle, Matthew David Zimmer, Daniel Patrick Roberts Jr
    Recent Semesters
    Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    20–40 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MARK 100
    Transfers To
    CSU
    Description
    This course is an overview of the foundations, principles, processes, and goals of marketing. Topics include ethics and social responsibility; global marketing and world trade; corporate marketing strategies; and emerging technologies. Marketing strategies include product planning, development, pricing, distribution, and promotion. This course is intended for students majoring in business or others working in a business environment such as managers and supervisors.
    Usually Held
    Tue Thu 8:45am–9:40am, Tue Thu 9:50am–10:50am, Wed 8:35am–10:25am, Mon Fri 8:00am–11:00am