MARK 130 - Advertising Principles
- Recent Professors
- Amanda Marie Horner, Russell James Corpron
- Recent Semesters
- Fall 2026, Fall 2025, Spring 2025
- Class Size
- 40–45 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MARK 130
- Transfers To
- CSU
- Description
- This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in business or marketing and anyone interested in employment or a career in the field of advertising.