HOSP 121 - Sales, Marketing and Brand Management

    Recent Professors
    Brian Lesson
    Recent Semesters
    Fall 2026, Fall 2025
    Class Size
    24 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of HOSP 121
    Transfers To
    CSU
    Description
    This course provides students with the knowledge of marketing and themes uniquely related to the hospitality and tourism industry. The course explores such topics as identifying target markets, marketing service and customer satisfaction, advertising and media planning, event promotion and sponsorship, merchandising, and personal sales. Students will develop a marketing plan for a topic/event/ facility of their choice in the hospitality and tourism industry. This course is designed for students enrolled in the Hospitality program.
    Usually Held
    Tue 11:00am–2:00pm, Tue 2:25pm–5:25pm