Transfers ToCSUDescriptionThis course provides students with the knowledge of marketing and themes uniquely related to the hospitality and tourism industry. The course explores such topics as identifying target markets, marketing service and customer satisfaction, advertising and media planning, event promotion and sponsorship, merchandising, and personal sales. Students will develop a marketing plan for a topic/event/ facility of their choice in the hospitality and tourism industry. This course is designed for students enrolled in the Hospitality program.Usually HeldTue 11:00am–2:00pm, Tue 2:25pm–5:25pm