BUSE 127 - Social Media for Business

    Recent Professors
    Amanda Marie Horner
    Recent Semesters
    Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    40 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUSE 127
    Transfers To
    CSU
    Description
    This course explores the use of social media in business. Students learn how to develop a social media strategy to promote business and build strong customer relations utilizing best practices in digital content development and distribution. Topics include foundations of social media and digital marketing, overview of social media platforms and methods for measuring and evaluating performance. This course is designed for students majoring in business or marketing, others working in a business environment or those interested in digital marketing.