PHOT 170 - Business and Marketing for Photographers

    Recent Professors
    Gary Holley
    Recent Semesters
    Fall 2026
    Class Size
    30 students
    Credits
    3
    Prerequisite
    PHOT 100 with a Grade of "C" or better, or equivalent
    Fall 2026 Sections
    View Fall 2026 sections of PHOT 170
    Transfers To
    CSU
    Description
    This course is a hands-on study of the essentials of running a successful photography business, including organization, management, and marketing. Emphasis is placed on exploring diverse photographic markets, finding one’s own niche, and building sustainable and ethical business practices. Topics include business planning, financial management, contracts, copyright law, branding, portfolio and website development, and social media marketing. This course is designed for photography majors and those seeking business opportunities in photography.
    Usually Held
    Wed 5:00pm–7:00pm