Recent SemestersFall 2026, Spring 2026, Fall 2025, Spring 2025Class Size25 studentsCredits3PrerequisiteDSGN 100 with a Grade of "C" or better, or equivalent Transfers ToCSUDescriptionThis course covers the application of design principles to branding and packaging systems. Students design a variety of logos, brand touchpoints, and packaging elements through a series of projects. Emphasis is placed on applying research and strategy to create compelling brand identity systems that have clear competitive differentiation. Topics include brand strategy, logo creation, packaging development, and the politics of design. This course is intended for graphic design students, interaction design students, and anyone interested in branding and packaging.Usually HeldMon Wed 6:00pm–9:10pm, Mon Wed 1:00pm–4:10pm, Tue Thu 6:00pm–9:10pm 