BUSAD 103 - Marketing Principles
- Recent Professors
- Michael J. Assumma, Leo Vasquez, Vernon R. Stauble
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026
- Class Size
- 35 students
- Difficulty
- 5.1Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUSAD 103
- Transfers To
- CSU
- Description
- This course studies the strategic marketing process, which creates value for consumers and organizations through integrated production and distribution of products. It examines the marketing process in the context of the global, cultural, economic, legal/regulatory environment. It also examines ethical and socially-responsible marketing and the impact of information technology.
- Usually Held
- Tue Thu 9:35am–11:00am, Tue Thu 9:35am–10:25am, Tue Thu 9:35am–10:50am