BUS 137 - PROFESSIONAL SELLING FUNDAMENTALS
- Recent Professors
- S. Rathor
- Recent Semesters
- Fall 2026, Fall 2025, Fall 2024
- Class Size
- 45 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 137
- Transfers To
- CSU
- Description
- Principles, problems, and techniques of one-on-one selling of ideas, products, and services in today's business world. Practical experience via guided role-playing with techniques for success as a sales professional. Covers psychological and social aspects of buyer motivation, critical thinking, ethics, and presentation tools and skills as appropriate for personal selling.