Recent SemestersSummer 2026, Spring 2025Class SizeNot publishedCredits3PrerequisitePHOTO 302 and 312 with grades of "C" or better; equivalent or technical competency determined by a photography department faculty member upon evaluation of photography portfolio. Transfers ToNot transferableDescriptionThis course is designed to prepare students for the latest practices and strategies of marketing and self-promotion specifically for the business of photography. The course introduces students to current industry marketing concepts and the development of a personal marketing plan. Topics include marketing basics, branding, goal setting, researching clients, budgeting annual promotions, and marketing through industry organizations. Self-promotion through the Internet, email, blogging, direct mail, print advertising, and viral marketing using social networks will also be covered. Students will also develop a professional website and choose an online photo management product appropriate for their field of photography. 