MUSM 115 - Business Development and Marketing for Musicians and Entertainment Entrepreneurs

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Prerequisite
    MUSM 110 with a grade of "C" or better
    Transfers To
    Not transferable
    Description
    This course provides students with a detailed study of the start-up and management of an independent music or media production company to release their own work or in collaboration with others. Topics include: start-up motivations and challenges, resources and advisors, business formation, record-keeping, licenses, contracts, risks, responsibilities, marketing strategies and schedules, publicity, promotion, channels of distribution, do-it-yourself (D.I.Y .) options, and technology in music promotion and distribution. This course was formerly known as "The Development and Management of an Independent Record Label."