MKT 300 - Principles of Marketing
- Recent Professors
- Claudio A. Cisneros, Leslie C. Shull
- Recent Semesters
- Spring 2027, Fall 2026, Summer 2026, Spring 2026, Fall 2025
- Class Size
- Not published
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Prerequisite
- None.
- Spring 2027 Sections
- View Spring 2027 sections of MKT 300
- Transfers To
- CSU
- Description
- This course provides a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.