Recent SemestersSpring 2026, Spring 2025Class SizeNot publishedCredits3PrerequisiteENGL C1000 or ESLW 340 with a grade of "C" or better Transfers ToCSUCSU GE Area A3DescriptionThis course presents fundamental theories and techniques of persuasion as they occur in various communication contexts, including commercial, interpersonal, public, and mass media. Students develop critical thinking skills by engaging in analysis, evaluation, and composition of persuasive messages and by examining the personal, political, cultural, and social impacts of persuasion. Students explore ethical considerations of persuasive communication; learn about types of reasoning; and identify fallacious arguments as they occur in persuasion. 