TransfermaticMKT at Riverside City College

    MKT- 20 - Principles of Marketing

    Recent Professors
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    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    Description: Examines the role of marketing as it relates to society and economic development. The course will analyze products, consumer, marketing research, and strategic market planning. The course will survey, with a global perspective, the selection of target markets as well as the development of the marketing mix – place, product, price, and promotion. 54.00 hours lecture. (Letter grade only)