MKT- 20 - Principles of Marketing
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Transfers To
- CSU
- Description
- Examines the role of marketing as it relates to society and economic development. The course will analyze products, consumer, marketing research, and strategic market planning. The course will survey, with a global perspective, the selection of target markets as well as the development of the marketing mix – place, product, price, and promotion. 54.00 hours lecture. (Letter grade only)