TransfermaticBUS at Riverside City College

    BUS- 43 - Global Marketing

    Recent Professors
    C. Ishihara
    Recent Semesters
    Spring 2026
    Class Size
    Not published
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of BUS- 43
    Transfers To
    CSU
    Description
    Description: Overview of business opportunities targeting global markets and global customers. Focus on research and analysis of foreign markets, including cultural, legal, political, and differences in business environments. Explores marketing mix strategies of product, price, distribution and promotion designed for various global markets. 54.00 hours lecture. (Letter grade only)