BUS- 43 - Global Marketing
- Recent Professors
- C. Ishihara
- Recent Semesters
- Spring 2026
- Class Size
- Not published
- Difficulty
- 5.6Moderateout of 10
- Credits
- 3
- Spring 2026 Sections
- View Spring 2026 sections of BUS- 43
- Transfers To
- CSU
- Description
- Overview of business opportunities targeting global markets and global customers. Focus on research and analysis of foreign markets, including cultural, legal, political, and differences in business environments. Explores marketing mix strategies of product, price, distribution and promotion designed for various global markets. 54.00 hours lecture. (Letter grade only)