Recent SemestersSpring 2026, Spring 2025, Spring 2024, Spring 2023, Spring 2022Class Size45 studentsCredits3 Transfers ToCSUDescriptionThis class provides useful and effective marketing and advertising tools and techniques to students who have or would like to own a small business. A special emphasis is placed on the fundamentals of marketing and guerilla marketing and advertising techniques. Topics will include marketing plan strategies, marketing research, marketing channel management, retail and pricing strategies, and cost-effective guerilla advertising techniques for small businesses. 