MRKT 173 - Principles of Selling

    Recent Professors
    GQu@riohondo.edu, myoung@riohondo.edu
    Recent Semesters
    Fall 2026, Fall 2025, Fall 2024, Fall 2023, Fall 2022
    Class Size
    45 students
    Credits
    3
    Prerequisite
    It is advised that students be able to engage in written composition at a college level and read college-level texts.
    Fall 2026 Sections
    View Fall 2026 sections of MRKT 173
    Transfers To
    CSU
    Description
    This course is designed for students interested in a sales position, or students currently in the sales field who need further training or want to transition to a management or marketing manager position. The course focuses on relationship selling and developing productive selling environments as well as prospecting techniques, approach strategies, presentation and demonstration skills, overcoming selling objections, and closing techniques.