MRKT 172 - Advertising and Promotion

    Recent Professors
    myoung@riohondo.edu, MLuminarias@riohondo.edu
    Recent Semesters
    Spring 2026, Summer 2025, Spring 2025, Spring 2024, Spring 2023
    Class Size
    45 students
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of MRKT 172
    Transfers To
    CSU
    Description
    This course introduces students to the creative and competitive field of advertising and promotion. Topics include understanding the target audience, developing marketing and advertising plans, engaging in the creative process through strategy and execution, and integrating marketing communications elements as they relate to personal selling, sales promotion, direct marketing, and electronic, digital, and print media. This course is appropriate for marketing majors or anyone interested in advertising and promotion.
    Usually Held
    Mon Tue Wed Thu 8:30am–10:40am