MRKT 171 - Consumer Behavior
- Recent Professors
- GQu@riohondo.edu, rrovegno@riohondo.edu
- Recent Semesters
- Fall 2026, Fall 2025, Fall 2024, Fall 2023, Fall 2022
- Class Size
- 45 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MRKT 171
- Transfers To
- CSU
- Description
- This class investigates and analyzes the reasons consumers select, purchase, use, and dispose of goods and services to satisfy their personal and household needs. Topics include consumer culture, group influence, consumption patterns, and consumer attitudes and lifestyles. This class is appropriate for marketing majors and anyone who wants to know why people buy.