MRKT 170 - Principles of Marketing

    Recent Professors
    myoung@riohondo.edu, eblackmun@riohondo.edu, rshield@riohondo.edu
    Recent Semesters
    Fall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024
    Class Size
    45 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MRKT 170
    Transfers To
    CSU
    Description
    This course is designed for students interested in a career in marketing or an entry-level marketing position with a retail, industrial, service, or consumer product company. Discussion of marketing concepts, strategies, and techniques take place in an environment that reflects new technologies and international competitiveness. Topics include marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation; and regulations and trends.
    Usually Held
    Tue Thu 9:35am–11:00am