Transfers ToCSUDescriptionThis course will explore the science, mechanics, dynamics, and culture of consumers and their behavior. Understanding consumers leads to long-term relationships, which translates to sales and profits for businesses. Students will learn how to analyze consumer behavior using the latest tools, techniques, and technology. Students will learn the techniques of successfully negotiating a Win-Win business transaction. By learning the different negotiating styles, students will gain skills working with customers in all business segments. Students will learn how professional sales people build relationships with customers and clients that lead to increased sales. Learn how to effectively communicate, persuade, overcome objections, and close the deal. 