MKTG 127 - Introduction to E-Commerce
- Recent Professors
- Gabriel R. Shweiri
- Recent Semesters
- Spring 2027, Spring 2026
- Class Size
- 40 students
- Difficulty
- 4.0Lightout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKTG 127
- Transfers To
- CSU
- Description
- Electronic commerce (e-commerce) from a marketing and managerial perspective focusing on the retailing, business-to-business, and service industries. Topics include e-commerce infrastructure, intranets and extranets, electronic payment systems, marketing research, advertising, e-commerce strategies, and privacy issues (Same as BUS 127).