TransfermaticMKTG at Rancho Santiago College

    MKTG 127 - Introduction to E-Commerce

    Recent Professors
    Gabriel R. Shweiri
    Recent Semesters
    Spring 2026
    Class Size
    40 students
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of MKTG 127
    Transfers To
    CSU
    Description
    Electronic commerce (e-commerce) from a marketing and managerial perspective focusing on the retailing, business-to-business, and service industries. Topics include e-commerce infrastructure, intranets and extranets, electronic payment systems, marketing research, advertising, e-commerce strategies, and privacy issues (Same as BUS 127).