MKTG 124 - Cause Marketing and Public Relations - Doing Well by Doing Good
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 1
- Transfers To
- CSU
- Description
- This course will cover how companies can be successful by doing good, helping society and people. Learn about not-for-profit businesses and socially responsible for-profit businesses. Learn how authentic corporate giving, cause marketing, and the power of public relations can help drive the triple bottom line - profits, people and planet.