TransfermaticMKTG at Rancho Santiago College

    MKTG 120 - Understanding Consumer Behavior – Getting them to Buy, Buy, Buy

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    1
    Transfers To
    CSU
    Description
    This course will explore the science, mechanics, dynamics, and culture of consumers and their behavior. Understanding your consumer leads to long-term relationships, which translates to sales and profits for your business. Students will learn how to analyze consumer behavior using the latest tools, techniques, and technology.