MKTG 111 - Principles of Retailing
- Spring 2026 Sections
- View Spring 2026 sections of MKTG 111
- Transfers To
- CSU
- Description
- Overview of the retail industry. Structure, scope, and evolution of retail institutions; retail decision making is emphasized in relation to the following topics: organization and store management; merchandise assortment, pricing, and layout; identifying markets; and advertising, promotion, and sales. (Same as MGMT-111)
- Usually Held
- Mon 6:00pm–8:00pm