TransfermaticMGMT at Rancho Santiago College

    MGMT 111 - Principles of Retailing

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    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    Overview of the retail industry. Structure, scope, and evolution of retail institutions; retail decision making is emphasized in relation to the following topics: organization and store management; merchandise assortment, pricing, and layout; identifying markets; and advertising, promotion, and sales. (Same as MKTG-111)