FDM 102 - Promotion and Coordination
- Fall 2026 Sections
- View Fall 2026 sections of FDM 102
- Transfers To
- CSU
- Description
- A study of promotion techniques used by the apparel industry to raise awareness about goods and services for sale as well as to build brand image and recognition. Emphasis on new media including digital promotion strategies and social media. Includes promotion planning, direct marketing, public relations tools, salesmanship, and event production.
- Usually Held
- Tue 2:15pm–5:25pm