BUS 116 - Global Marketing: Selling Around the World

    Recent Professors
    Elizabeth Solares
    Recent Semesters
    Fall 2026
    Class Size
    40 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 116
    Transfers To
    CSU
    Description
    This comprehensive Global Marketing course explores the dynamic and evolving landscape of international business, equipping students with the tools and strategies needed to successfully market products and services in global markets. Through an analysis of market entry strategies, cross-cultural consumer behavior, global branding, digital marketing trends, and international trade regulations, students will gain a deep understanding of the challenges and opportunities in diverse global markets. (Same as MKTG 116, Global Marketing: Selling Around the World)
    Usually Held
    Tue 6:00pm–8:00pm