MKTG P124 - Principles of Marketing

    Recent Professors
    Stephanie N. Cortez, Carlos Leyva III
    Recent Semesters
    Spring 2026, Summer 2025, Spring 2025, Fall 2024
    Class Size
    Not published
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of MKTG P124
    Transfers To
    CSU
    Description
    Prerequisite: None. Total lecture 54 hours. This course is designed to provide an active-learning approach involving students in the operational, promotional and developmental problems of marketing from the entrepreneurial perspective to the corporate perspective; focusing on local, national, and global issues. Topics include buying, pricing, sales promotion, salesmanship, public relations, stock control and record keeping. (A/CSU)
    Usually Held
    Tue 9:35am–11:00am, Wed 9:35am–11:00am