MRKT 123 - PROMOTIONS AND MARKETING COMMUNICATIONS
- Recent Professors
- Sergio Barron
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025
- Class Size
- 40–100 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MRKT 123
- Transfers To
- Not transferable
- Description
- Principles and practices of marketing promotions and communications to inform and persuade consumers. Introduction to the field of promotions and its role in the marketing mix. Total of 54 hours lecture.