BUS 151 - INTERNATIONAL MARKETING
- Recent Professors
- Devinyl Schonfeld
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025
- Class Size
- 40 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 151
- Transfers To
- Not transferable
- Description
- Marketing techniques and strategies necessary to incorporate international marketing concepts into the global marketplace. Promotes an understanding of the impact that a country's culture and environment have on the marketing mix as well as the challenges of competing in global markets. Total 54 hours lecture.