LT 105 - Library Program Planning, Marketing, and Assessment

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    In this course, you will learn how to design, promote and assess library programs that connect with diverse audiences, including children, teens, adults, and seniors. You’ll practice planning, promoting, and evaluating programs that are engaging, inclusive, and relevant to the community. You'll explore how to use advocacy, branding, market research, publicity, and assessment to create successful programs. You’ll also get hands-on experience with tools that today’s library professionals rely on, including collaboration software, graphic design platforms, social media, and generative AI. As a final course project, you’ll work collaboratively to create a dynamic library program that meets community needs and demonstrates the value of libraries.