COMM 104 - Introduction to Public Relations
- Recent Professors
- Keyana Simone, Deborah Zipnick
- Recent Semesters
- Fall 2026, Fall 2025
- Class Size
- 42 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of COMM 104
- Transfers To
- CSU
- Description
- A survey of public relations history, theories, and practices with emphasis on applications to business, public agencies and institutions. A practical approach to using the media, creating press releases, organizing and executing campaigns, and promoting favorable relations with various segments of the public.