LOGI R105 - Global Marketing
- Recent Professors
- Marc Weiss
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025
- Class Size
- 30–40 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of LOGI R105
- Transfers To
- CSU
- Description
- This class introduces basic concepts and practices of modern marketing on an global scale. The class will present information on the global nature of the marketing process and its impact on the effectiveness of firms entering a new market. The course covers market entry strategies, analysis of foreign markets, culture, product design, pricing, distribution, promotion, and sales.