BUS R135 - Social Media Marketing
- Recent Professors
- Tim Fontenette
- Recent Semesters
- Summer 2025, Fall 2024, Summer 2024, Fall 2023
- Class Size
- 50–55 students
- Credits
- 1.5
- Summer 2025 Sections
- View Summer 2025 sections of BUS R135
- Transfers To
- CSU
- Description
- This course provides students with an introduction to social media marketing, including social communities, publishing, entertainment, and commerce. Opportunities and limitations of current social media platforms will be examined. The course will emphasize social media's strategic role in traditional marketing, how to build effective social media marketing strategies, and how to track their effectiveness.