PHOT A114 - Smartphone Social Media Storytelling & Branding

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    Description
    This course explores how smartphone photography and video can be leveraged to develop authentic and effective social media storytelling and branding strategies. Students will learn visual identity design, platform-specific aesthetics, storytelling through reels and posts, audience engagement strategies, and ethical considerations in branding. The course integrates technical, creative, and analytical skills, culminating in a cohesive social media campaign project.