MKTG A142 - Direct Marketing
- Recent Professors
- Lynn Bright
- Recent Semesters
- Fall 2023, Fall 2021, Spring 2021
- Class Size
- 40 students
- Credits
- 1.5
- Fall 2023 Sections
- View Fall 2023 sections of MKTG A142
- Transfers To
- CSU
- Description
- Selling to consumers by mail, catalogs, telemarketing, consumer publications, broadcast media, and business-to-business direct marketing. Includes planning, segmentation, budgeting, creating the message, and the legal environment.
- Usually Held
- Mon 6:00pm–9:10pm, Thu 6:00pm–9:10pm, Wed 12:45pm–3:55pm