MKTG A130 - Principles of Advertising
- Recent Professors
- Lee Gordon
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026, Fall 2025, Spring 2025
- Class Size
- 45 students
- Difficulty
- 4.5Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKTG A130
- Transfers To
- CSU
- Description
- Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing.
- Usually Held
- Wed 6:30pm–9:40pm, Tue Thu 12:45pm–2:10pm