MKTG A130 - Principles of Advertising
- Recent Professors
- Lee Gordon, Dennis Morgan
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024
- Class Size
- 45–65 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKTG A130
- Transfers To
- CSU
- Description
- Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing.
- Usually Held
- Wed 6:30pm–9:40pm, Tue Thu 12:45pm–2:10pm