MKTG A100 - Introduction to Marketing
- Recent Professors
- Mark Grooms, Lee Gordon, Dennis Morgan
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024
- Class Size
- 45–65 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKTG A100
- Transfers To
- CSU
- Description
- A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning.
- Usually Held
- Tue Thu 9:35am–11:00am, Tue 6:30pm–9:40pm, Tue Thu 11:10am–12:35pm, Tue Thu 12:45pm–2:10pm