MKTG A100 - Introduction to Marketing

    Recent Professors
    Lee Gordon, Mark Grooms
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    45 students
    Difficulty
    5.0Moderateout of 10
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of MKTG A100
    Transfers To
    CSU
    Description
    A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning.
    Usually Held
    Tue Thu 9:35am–11:00am, Tue 2:20pm–5:30pm, Tue Thu 12:45pm–2:10pm