DMAD A116 - Typography & Branding

    Recent Professors
    Jon Measures, Alex Fitch, Cora Volkoff
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026, Fall 2025, Spring 2025
    Class Size
    25 students
    Difficulty
    5.3Moderateout of 10
    Credits
    3
    Prerequisite
    DMAD A181 .
    Spring 2027 Sections
    View Spring 2027 sections of DMAD A116
    Transfers To
    CSU
    Description
    Formerly: Typography II. Typography and Branding explores the intersection of typography and branding through designing custom typefaces and developing brand identities. Students will learn vector-drawing techniques, including the Pen Tool, and create custom typefaces using industry-specific software. They will apply these typefaces in hypothetical brand identities and design comprehensive brand guidelines that reflect the chosen brand’s tone and style. By the end of the course, students will produce professional, portfolio-ready projects that showcase their custom typefaces and brand assets.