TransfermaticMKT at Norco College

    MKT- 20 - Principles of Marketing

    Recent Professors
    A. Smith
    Recent Semesters
    Fall 2026, Spring 2026
    Class Size
    Not published
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MKT- 20
    Transfers To
    CSU
    Description
    Description: Examines the role of marketing as it relates to society and economic development. The course will analyze products, consumer, marketing research, and strategic market planning. The course will survey, with a global perspective, the selection of target markets as well as the development of the marketing mix – place, product, price, and promotion. 54.00 hours lecture. (Letter grade only)