MGT 520 - Principles of Marketing Management
- Recent Professors
- D. Heinsma, M. Newbern, L. Barraza
- Recent Semesters
- Fall 2026, Summer 2026
- Class Size
- 40 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MGT 520
- Transfers To
- CSU
- Description
- This course presents an overview of marketing management in today's business. Topics emphasize the environment of marketing, determining target markets, product planning, pricing, promotion and distribution. This course is designed for students pursuing a business career, considering ownership of a small business or business owners who wish to advance their marketing skills.